A good logo is distinctive, appropriate, practical, graphic and simple in form, and it conveys the owner's intended message. A concept or meaning is usually behind an effective logo, and it communicates the intended message. A great logo essentially boils down to two things: great concept and great execution.

All logos created by major ad agencies are based on intended usage and companies have to sign a license agreement, to pay royalties. If we get royalties, we should give them for free. Any designer who doesn't sell his/her design on royalties base, looses a very big part of income

The cost of a logo design is anywhere from $0 to tens of thousands of dollars, but a small business or startup looking for quality design, a good logo design should cost between $300-$1300. Logo design prices can vary, for instance the price of a logo design depends on the quality and who created.